About Icône
Icône means icon in French. Why French? Honestly, we just thought it sounded good.
But we like what an icon stands for. Someone who does their own thing, follows their own path, and sets their own standard for success.
That’s pretty much how we see style, too. No rules, no right or wrong. Just whatever feels like you.
That’s the idea behind Icône. Simple pieces to wear your way, every day – wherever you’re headed.
Icône was born in Uppsala, Sweden, in 2016. Today, you’ll find us exclusively at iconestudios.com.
THE BRAND
What We Value
Simplicity
We like to keep things simple. Easy-to-wear pieces that work with what you already own, and feel just as right today as they will tomorrow.
Slow Fashion
We don't design a new collection every season. We create pieces made to stick around longer than that. Timeless jewelry to wear every day, whatever the occasion.
Quality
Icône creates jewelry for your everyday. Our steel collection has a strong PVD-coating that makes our pieces waterproof and daily-life resistant.